MINI EYEWEAR.
FRAMES FOR PERSONALITIES.

Since 1959, trendsetter MINI has been adding a breath of fresh air to the world of visionary design, with cars that stand
for personality and lifestyle to this day. From day one, MINI strove to be more than just a means of transport. With a passion for innovation, MINI EYEWEAR is serving true MINIness on and off the road.

With Eschenbach Optik, MINI has found a partner that shares its brand values and expertly translates them to the eyewear collection. Together, they have created unmistakeable models to accompany strong personalities, wherever they go. With 10 new frames and 2 unconventional styles of sunglasses, MINI EYEWEAR once again unites functionality and individuality in perfect harmony in this collection.

The SPRING STORIES highlight models exude urban lifestyle. Geometric frames combined with delicate, transparent nose bridges are sure to cause a stir, while shades inspired by the MINI colour scheme leave a lasting impression. The tailor-made stainless steel temples with integrated spring hinges guarantee pure wearing comfort; the wing logo on the temples is,
of course, a must.

Rain or shine: when it comes to sunglasses, the BEYOND ICONIC STORIES highlight models guarantee perfect visibility. Flattering colour combinations and perfected shapes turn a quick spin on the road into an event. The captivating frames pair a clear design language and high aesthetic standards with high-quality materials and well thought-out functions, creating a new favourite accessory – ready to help its wearer take on the world.

About MINI:
Iconic design, incomparable go-kart feeling and clever use of space characterise the appearance of the premium brand MINI. Over 60 years after the debut of the classic Mini, the brand continues to set new standards. MINI belongs to the BMW Group. With its brands BMW, MINI, Rolls-Royce and BMW Motorrad, the company is the world‘s leading premium manufacturer of automobiles and motorcycles as well provider of premium financial and mobility services.

About Eschenbach Optik:
Nine strong brands, four Red Dot awards and one Slimo d’Or Award prove that Eschenbach Optik has a talent for capturing the zeitgeist with reliable quality and inspired design. Among the top 10 eyewear manufacturers worldwide, the German company has developed a reputation for strategic foresight and innovation since its inception in 1913. A dynamic and collaborative partner committed to service, growth and the constant pursuit of perfection – Eschenbach Optik is modern by tradition.