Since its founding in England in 1856, Burberry has been synonymous with quality, as defined by the endurance, classicism and functionality that characterized its history. Burberry has become a leading luxury brand with a global business. The eyewear collection, under license since 2006, is inspired by the brand’s innovative ready-to-wear and accessories collections and incorporates very recognizable iconic elements for both men and women.
A man of contrasts, Mr. Burberry is classic yet contemporary, fusing sartorial elegance with a rebellious attitude.
The new eyewear collection—which follows the launch of the Mr. Burberry fragrance in April 2016—comprises two sun and three optical models, in rounded square or square frames in different combinations of acetate or nylon fibre. A broad colour palette includes black, dark navy and dark olive.
The optical style BE2247 has a rounded square acetate front frame, metal capped hinges and raised metal Burberry logo in gunmetal colour on the side of the temples.
The sun style BE4232 has a square front frame with metal rim and bridge, nylon fibre brow and temple and the same metal capped hinge temples and raised metal Burberry logo in gunmetal colour. The front brow bar has a leather-like effect referencing Burberry menswear leather accessories for the matte black and matte dark navy colours.
The campaign features British actor and musician Josh Whitehouse and was shot in London.
The Mr. Burberry Eyewear Collection was launched in October 2016 and is available from Burberry.com, Burberry stores and selected retailers worldwide.
http://www.luxottica.com/en/eyewear-brands/burberry