VERSACE

Versace is a prestigious fashion and lifestyle brand and a symbol of Italian luxury worldwide. It is designed for men and women who desire a modern and glamorous style that combines sophistication and sex appeal. The eyewear collection, under license since 2003, bears the distinctive visual details the fashion house is known for.

Versace strength and power are captured in the new Greca Stars through 3 Sun and 2 Optical frames, all defined by bold volumes and luxury details: the iconic Versace Greek key and precious Swarovski crystals confer brilliant uniqueness to the collection. 

Strictly tied to the project, the new ADV campaign portrays  young Californian model Gigi Hadid: an emerging star of the  catwalks and extremely popular on social networks, she is the  new face chosen by  Donatella Versace to represent the brand.

The real protagonist of the campaign is the eyewear, in particular Greca Stars (VE2171B).

This sun style has a metal pilot frame featuring  a double bridge construction and a luminous set of 296 precious Swarovski crystals applied to the front and temples. The style comes in a wide range of colors, including silver with silver mirror lenses, gold with grey gradient lenses, pale gold with brown gradient lenses, matte black/gunmetal with dark grey lenses, and  lastly, matte  military with green gradient lenses. This last combination is the one chosen to star in the advertising campaign.

Preciousness and glamour  are the fil-rouge of the entire collection: stylish shapes and the Greek key detail applied to a front  embellished with 70 Swarovski crystals, define all the new models that have been designed for the Versace women.

 The same applies to the second Sun model,  VE2172B. The cat-eye frame has slender metal  temples the color of pale gold. Versace’s audacity is perfectly embodied in  VE4316B, a feminine shape   of celestial  sensitivity,  with a butterfly front  and slender metal temples.

The collection also includes two optical frames.  VE3226B, also shown  in the  ADV campaign, has a sexy and feminine  oval front  as precious as only the Versace brand can be. The second optical model, VE1239B, features a half-rim cat-eye front in metal, also decorated with the iconic Greek key and 70 Swarovski crystals.

Discover the charm of Greca Stars by following the new Versace Eyewear campaign.